We're not the most powerful tool in the market — we're the simplest and the cheapest. Here's where we win, where the bigger systems win, and why a spreadsheet is still beating most dealers in the small bracket.
| Feature | Dealerexport You | DragonDMS Mid-tier | Pinewood / Keyloop Enterprise | Spreadsheet What most small dealers do today |
|---|---|---|---|---|
| Pricing & commitment | ||||
| Free tier | ||||
| Public pricing online | — | |||
| Monthly pricing (no annual lock-in) | — | |||
| Setup fee | €0 | €500–€2,000 | €5,000+ | €0 |
| Cancel from inside the app | — | |||
| Typical monthly cost (50 cars) | €49 | €350+ | €800+ | Your time |
| Listing speed | ||||
| Reg-plate auto-fill | ||||
| AI-written description | ||||
| Mobile photo capture | ||||
| Time to first listing | Under 5 min | 1–2 days | 1–2 weeks | 15+ min/car |
| Channels | ||||
| Carzone | ||||
| CarsIreland | ||||
| DoneDeal | ||||
| Embed widget for your site | ||||
| One push, syncs everywhere | ||||
| Operations | ||||
| Reservation flow + deposits | ||||
| Multi-location support | ||||
| CSV bulk import | ||||
| Days-on-lot tracking | ||||
| Print A4 window stickers | ||||
| Things we deliberately don't do | ||||
| Accounting / bookkeeping | ||||
| CRM + email marketing | ||||
| Service-bay scheduling | ||||
| Finance / HP integration | ||||
| Required onboarding call | ||||
| Setup & support | ||||
| Self-serve signup | ||||
| Real human support | ||||
| Works on a phone you already own | ||||
| Training required | None | 1 week | 2+ weeks | None |
You sell 5–80 cars a month, you don't employ a full-time admin, you currently use a spreadsheet (or nothing), and you want listings on every channel without re-typing them four times. Free up to 5 cars, €19/mo for 30, no contract.
You want one system that does inventory plus accounting, CRM, and finance. You can dedicate a week to onboarding, you have an admin person, and €350+/mo is comfortable.
You're a multi-site group, you have an IT manager, and you need deep integrations with manufacturer feeds and finance houses. You should also have €800+/mo in budget and an appetite for a proper procurement process.
You sell fewer than 5 cars a year, only on a single channel, and you genuinely don't mind re-typing the same details on Carzone, CarsIreland, and DoneDeal separately. (For most dealers, even those at this volume, Dealerexport's free tier is a no-brainer upgrade.)
If it doesn't save you an hour in week one, cancel. No card to start.
Start free →